Marketing has changed with the proliferation of home computers.

Families do their own browsing for services online in their off hours, which also happen to be hours when traditional businesses are closed,
The biggest drawback to browsing for Services on the Internet is frustration and inability to narrow down  to very very local services  or just search for Businesses and Services within their own community

Busy families want fast, easy access to information with 1 stop shopping.

Families do NOT want their quality family time intruded on by
sales people or telemarketers

Families receive so much junk mail that it is most likely in the trash beside the community mail box and rarely makes it into the home

Businesses need to use up to date marketing  to be considered a leading edge company by consumers

Home Buyers are large, Frequent users
of the Internet during their home search

Homebuyers search for homes: